Success is Complicated

Success is Complicated offers a space that invites people to grow. Founder and therapist RaQuel works with her clients to help them understand their goals and then helps them identify the things that are blocking them from achieving those goals.

RaQuel came to us for a new look for Success is Complicated. She needed a brand that worked across touchpoints and that offered enough versatility to work consistency across touchpoints without feeling repetitive.

We created a new logo that simplified the ‘S’ and ‘C’ shapes from the brand name into half-circles. We then carried this half-circle motif through the brand pattern. We wanted the brand to visually represent the pieces of your life that come together to create the whole of you, something that RaQuel talks about when speaking about her practice. The original branding included a vibrant red color; we kept it and expanded the palette with more bold tones to create a statement-making brand.