Flora Collective
Flora Collective is a prenatal and postnatal center, coming soon to Atlanta. The center is the first of its kind— a space that offers services for pregnant women and women who have given birth in a single building, including pelvic floor therapists, massage therapists, and fitness classes. It’s also a space built for community and support of these women who in an new exciting, but sometimes vulnerable time in their lives.
We wanted the brand to feel like a picnic with friends— inviting, effortless, and beautiful. We started with a name, landing on Flora as a reference to the beauty and growth potential of new life when properly nourished and Collective to note the multiple providers available under one roof.
We carried the flower motif through the visual branding with a logo mark that combines flowers and the silhouette of a pregnant woman. We used loose ink styling in the logo mark, typography, and brand illustrations for an approachable but refined feel. The brand celebrates femininity with a floral pink-focused color palette and soft imagery.
