CircleMoms provides support and connection for moms in the first 3 months after birth. Through in-person groups in cities across the country, CircleMoms is the essential, built-in village that every mom needs in the fourth trimester. Their groups bring moms together to get advice, share advice, and learn from postpartum doulas and maternal wellness specialists.

Their team came to us looking a fresh take on their branding— one that felt feminine and fun, but that didn’t lean into traditional tropes. We gave them a full visual overhaul with a new logo suite, a funky color palette, a brand pattern, a selection of images that reflects the diversity of the moms that join their groups, and a clean visual style to bring it all together.