Jessica Skupien Coaching

Jessica Skupien is a life coach that helps her clients find their flow— that coveted headspace where you feel confident about how you’re showing up in life and things start falling into place.

While she had an existing brand, she felt that it was due for an update and needed to evolve to match the changes she’d made in her coaching style and in her personal brand.

The brand we created for Jessica’s coaching business was inspired by the idea of flow. The logo suite features an artistic J & S drawn in a loose, flowing style. Images of water conjure up the concept, and the color palette is inspired by the element, with a pop of melon to add contrast.

We documented the new brand in a style guide and created some branded pieces to get Jessica started rolling out the new branding into the world.